Pricey brisket!

In the December 2012 issue of Food & Wine, the editors list their "25 Perfect Presents." One of them is a whole brisket from New York City's Lobel's Butcher Shop. They write that the 8-pound brisket is "seasoned with a peppery dry rub then slow-smoked with mesquite and apple wood for tender, juicy and flavorful meat. It arrives fully cooked; just wrap in foil and heat before serving." Price tag: $260. Now, call me miserly, but that is overpriced, even with the shipping. Maybe not if it were a 12-pounder, but 8? Seems like a lot. Is it just me? For purposes of comparison, a pound of brisket at Austin's Franklin Barbecue is $16. Thus, 8 pounds of brisket would set you back $128. I doubt it costs $132 to ship an 8-pound piece of beef. Would you pay $260 for the Lobel's mail-order 8-pound brisket?